It's almost here! Mark the dates: Jan 27 to Jan 30 2017. The county's major fashion design trade show is hosted at the Metropolitan Expo Center in Athens and we're so excited to participate this year as well!
This year we are hosted by our trusted sales agent FEVER SHOWROOM for Greece and Cyprus at their booth (2 B 44) along with other talented Greek designers.
If you're in town don't miss this great event. Drop by to check out our new styles and be surprised!
Feb 29, Athens, Peace & Friendship stadium, HAIRprof trade show, day 3.
Apostolos Zoumpoulakis, inspired hair artist and president of Ermis Hairdressers Association, along with his team of capable hair artists, put together an incredible show which they named Aroma Elladas (scent of Greece).
With great joy we accepted Apostolos' invitation to sponsor his event by offering some of our unique dresses, kaftans and sandals to be worn on stage and contemplate the distinct Grecian style of the event.
In roughly 45 minutes, Aroma Elladas included 3 hair artists on stage, 6 beautiful models, live hair styling, various techniques demonstrations, catwalk, lights, music, even dance shows! Enjoy some photos from Aroma Elladas:
Well, if as they say a picture is worth 1000 words, then the 26 pictures that follow are worth ... 26k words! No need to add any more, so here goes:
Backstage shots while the girls are prepping up & fitting:
It was the 28th of January. A beautiful sunny morning, despite the chilly winter moisture, it promised a beautiful day under the Athenian sun would follow.
Not that we would get much sun inside the Metropolitan Expo trade center... Yes, it was one day before the beginning of the Athens Fashion Trade Show 2016, probably the most important fashion event in the country. And that day, those 14 hrs, we were going to setup everything for the coming 4 days of visitors. We knew a lot of work lay ahead of us but were all SUPER EXCITED!!! This was the first trade show for the White, Santorini and our small but capable team was up for it!
For our collections photoshoot in Santorini we hired the services of Mitheo Events and asked them to organize for us an Aegean Sea-inspired photoshoot. The task was complex: Our clothing collection pays homage to the elegance and simplicity of the Aegean Sea, infused with luxurious elements and fine textures that blend with the bright sun and fresh sea breeze of Santorini. We asked them to capture all this in the best possible way. And Mitheo Events worked hard to make it happen.